Livro Best Seller As Armas da Persuasao + Gatilhos Mentais Book em Portugues

As Armas da Persoasao: 

How to influence and not be influenced. An incredible book that explains in clear and practical language how we are persuaded, offering essential information not only for those who sell, but also for those who do not want to buy.

Considered the best marketing book of the last 10 years.

In Influence, author Robert B. Cialdini explains how the mechanism of persuasion works, which psychological factors influence our behavior and what we can do to defend ourselves from professionals who specialize in taking advantage of our thoughtless reactions. Bringing together data from the most recent scientific research on the subject, stories of ordinary people and the experience gained by infiltrating organizations that train so-called “persuasion professionals”, Cialdini created an accessible, informative and indispensable work for all those who want to know how to influence people and, at the same time, defend themselves from manipulators.

The author presents six weapons of influence, psychological principles that govern human behavior:
Reciprocity; Commitment and consistency; Social approval; Affection; Authority and Scarcity.

All of them are analyzed in detail and clearly, their function in society and how a persuasion professional can mobilize their power in requests for purchases, donations, concessions, votes, permissions, etc. Through the book Influence, we learn to use techniques to our advantage in daily interactions of all kinds, with neighbors, friends, colleagues, business partners or family members.

Robert B. Cialdini - is the most respected social psychologist in the study of influence and persuasion, has a doctorate from the University of North Carolina and a post-doctorate from Columbia University. He is currently professor emeritus of Psychology and Marketing at Arizona State University. With more than 5 million copies sold, a renowned lecturer, Dr. Cialdini is the president of Influence At Work.

Gatilhos Mentais: 

In this book, you will discover how to apply 32 "triggers" in practice in your business, going far beyond simple sales communication.

In this book you will discover:
The Iron Crown of Mental Triggers (and the 4 triggers that really matter in your communication). The Crown Jewel (and the main reason that prevents you from making more sales). 18 Emotional Triggers (and how to activate the main emotions in your client so that they buy). The 6 Logical Triggers (that help your client confirm the purchase decision). The Power of the most explosive Trigger of all... Your Most Powerful Weapon when it comes to convincing your client to buy from you. Aristotle's Secret for highly persuasive messages (this secret was kept for years in closed groups).

And much more.

These are proven strategies for you to build a solid business using all the resources of the human mind in your favor, in an ethical, honest and profitable way.

About the Author: Digital marketing strategy specialist and copywriter. Since 2014, he has generated over 5 million in revenue for his clients with his campaigns, in addition to consulting for companies of various sizes and segments. An avid student of the conscious and unconscious human mind, he works on marketing projects with large companies. He founded CopyCon in 2014, where he shares his knowledge and strategies with thousands of entrepreneurs.

Contains:
-01 As Armas da Persuasao Book
-01 Gatilhos Mentais Book