Livro Best Seller O Poder do Habito Self Help Book em Portugues

Charles Duhigg, an investigative reporter for the New York Times, shows that the key to success is understanding how habits work—and how we can change them.

Over the past two years, a young woman has transformed nearly every aspect of her life. She quit smoking, ran a marathon, and got a promotion. In a lab, neurologists have discovered that the patterns inside her brain have fundamentally changed. Advertisers at Procter & Gamble watch videos of people making their beds.

They’re trying to figure out how to sell a product called Febreze, which is about to be one of the company’s biggest flops. Suddenly, one of them spots a barely perceptible pattern—and with a change in the ad campaign, Febreze is selling a billion dollars a year. A CEO takes over one of the largest companies in the United States. His first move is to attack a single pattern among employees—the way they handle workplace safety—and soon the company is performing remarkably well on the Dow Jones Industrial Average.

What do all these people have in common? They succeeded by focusing on patterns that shape every aspect of our lives. They succeeded by transforming habits. With insight and skill, Charles Duhigg presents a new understanding of human nature and its potential for transformation.

Author: Charles Duhigg
Pages: 408
Publisher: Objetiva
Language: PORTUGUESE
Binding: PAPERBACK

Contains:
-01 Livro Best Seller O Poder do Habito Self Help Book em Portugues